A Chocolate Escape for Two: Copywriting

Published in March 2011 by ouffer.com and sold 807 copies within 24 hours

Chocolate lovers of Australia, your time has come! Whether your sole wish as a child was to discover a Roald Dahl style Golden Ticket, or you’re simplypartial to a square of Cadbury’s now and again, we have the Ouffer you’ve been waiting for.

Today, for only $25, you can enjoy the chocolate room’s deluxe freshly melted chocolate fondue served with strawberries, bananas, sponge fingers, marshmallows, and wafers, any two beverages (Chocolate shakes! Coffee! Tea!) PLUS a choice of gourmet sundae or pancakes (Usually $55).

First established in Geelong, Victoria in 2006, the chocolate room has grown quickly to become the leading brand in the chocolate cafe market. Fondue is their famed house speciality, so this is an ideal introduction to this scrumptious spot. Anyone who has ever tried fondue will also know that you can’t get a more social experience than a chit-chat over chocolate, so this is perfect for a date, catch-up between friends, or a reason to treat yourself to a little bit of luxury! Chocolate fondue selections include milk, dark or white Belgian fondue sauce, so even the choosiest of chocolate connoisseurs will be satisfied!

But that’s not all! If you choose hot chocolate as one of your drinks you will have a choice of over twenty different flavours, all created in that chocoexpert country that is Italy. Tastes range from cinnamon to chilli, meringue to tiramisu, and there’s always the classic milk chocolate option for those who go by the “if it’s not broken don’t flavour it” mentality. And in case you’re still hungry, there’s still a sundae or pancakes to fill you chocablock!

Located right in the centre of Sydney, the chocolate room is easy to get to and definitely will be a crowd pleaser.

We’ve gotta hand it to Mel Gibson for uncovering what women really want: “After about 20 years of marriage, I’m finally starting to scratch the surface of what women want. And I think the answer lies somewhere between conversation and chocolate.”

Ouffer’s Take

Does chocolate really make you feel like you’re in love?

Yes! Chocolate contains theobromine and caffeine, compounds that provide a mental boost, and phenylethylamine, or PEA, which stimulates the nervous system, increases blood pressure and heart rate, all combining to produce similar feelings to those you experience being in love. Even the aroma of chocolate could affect brain chemistry.

Furthermore romantic lore commonly identifies chocolate as an aphrodisiac. The reputed aphrodisiac qualities of chocolate are most often associated with the simple sensual pleasure of its consumption. Although there is no proof that chocolate is indeed an aphrodisiac, a gift of chocolate is a familiar courtship ritual…

Though having said that forget love anyway! You know you’d rather fall in chocolate!


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