Monthly Archives: October 2011

Forever Loose: Republic of Loose Interview x2

Published on the 4th October 2011 by the University Observer

2001 was the year that changed global politics forever; the first cloned monkey was born, George Harrison died, Ireland didn’t win the Eurovision and (luckily for the compilation of this sort of unsystematic list) Wikipedia was launched on the internet. It was also the year that “a huge metaphysical overturning” of Mick Pyro’s value system provided the catalyst for a young troop of fortune hunters to become united with the aim of creating beautiful, funky music.

Ten years later and Republic of Loose are still very much together. Bono has called them “trailblazing sophisticated soul bootboys”, and Gary Lightbody, “the best band in the country.” Sinead O’Connor asked could she abandon her solo career to become a member, and Irvine Welsh said ‘Comeback Girl’ was “one of the greatest songs ever recorded”. With four albums and fifteen singles behind them, their fervour shows no sign of abating. However, it would be easy to see why, perhaps, a decade without properly progressing beyond the Irish market might create some level of despondency amongst the band.

“The hustle never stops”, as Benjamin Loose puts it to Otwo. “I think we’re going to release ‘Comeback Girl’ in the States in November and we’re looking to release another single around February and then to go over around Paddy’s Day and tour the east coast.” In addition to these plans, they’re soon creating a compilation album, to be available worldwide online and physically in France and Germany, along with recording several new songs in Ireland with the aim of releasing another single here in October.

Grand designs aside, the band are also currently promoting their involvement in the First Fortnight Student Tour, which has been organised by First Fortnight, a non-profit charity aiming to challenge mental health prejudice and discrimination through the arts. Loose doesn’t claim that the band are in any way experts in the area of mental health, but emphasises that their support for the cause is sincere.

“Well it was an exciting idea to play a bunch of colleges in a short period of time. And it is a good cause, so it’s something to be involved with. It’s not something that we know a whole lot about but it’s a crazy world we live in so anything that wants to give help to people or give solace to people has got to be a good thing.”

Their gig at the Student Bar next week marks a regular return for the lead singer to his alma mater. “Mick and one of our guitar players both went to UCD for years. Mick did a Masters in Renaissance Literature and, I think, English and Spanish”. Loose, however, studied theology in Trinity. “I try not to mention that too much.”

With competing ideas, growing egos and close quarters, many musicians fail to find the perfect working relationship within their bands, leading to tumultuous public break-ups that can put Brad Pitt and Jennifer Aniston to shame. “We hate each other,” Loose laughs. “I’m only kidding, we’re pretty tight. It’s kind of like a family. You get so used to each other that you don’t even need to do the usual things that friends usually do, you know each other that well.”

Loose also admits that the State of Loose isn’t always a democratic republic but then again,  democracy isn’t always all it’s cracked up to be. “We know when someone’s got a vision for something, whether it’s a song, or a gig, or an idea for a link in a live set. Sometimes democracies don’t work. Sometimes you need visions and sometimes visions can’t be compromised and can’t accommodate another opinion. I remember reading an interview with your man from Bell X1 saying that their band is very democratic and as a result he feels that an idea can be compromised. Sometimes things need to be unadulterated and seen through to their bloody end whether for good or for bad.”

Internal politics notwithstanding, is there life outside of funk-rock for this musician? “If I wasn’t making music, I’d be in trouble,” Loose declares emphatically. And Otwo has to agree; if you have someone to listen, there are certainly worse ways to spend ten years than playing in a band, whether your location be Belfield, Paris or Miami.

Wherever the next decade takes them (Loose thinks a duet with Cee Lo Green would be cool), Mick, Ben and their confusingly assorted associates will always be counted among our own, but hopefully they’ll have more of a chance to escape their poor meteorological luck once they’re abroad. “Usually when we play outdoors it rains, it’s the ‘Curse of the Loose’. It’s happened to us in every country.” Sounds more like the curse of the Irish to Otwo.

Republic of Loose play the Student Bar on October 10th as part of the First Fortnight Student Tour, which aims to challenge mental health prejudice and discrimination. For more information see


Fancy Dressing Up?: Copywriting

Published in June 2011 by

Like Vlad the Impaler or the army involved in the Siege of Troy, Tharen’s is the stuff of spectacularly clad legend. Unlike the aforementioned two however (all thoughts of Brad Pitt’s legs aside), they also promise you good food, great friendly service, and a fantastic night out.

For your $19 you’ll get a red carpet arrival, hats, wigs and feather boas provided and a mystical magician amazing you through entrees. Marie Antoinette will greet you at the door, Alice in Wonderland will show you to your table, and we haven’t even mentioned the five-star food! When choosing your three course meal, how do you feel about;

–          oysters with champagne mignonette and a touch of passion for an entree, roast veal with potato mash, pea puree and caramelised onion pithiver for a main and gingerbread brulee with mascat poached strawberry and almond foam for dessert

or maybe;

–          tea smoked duck with shitake mushroom and foie gras ravioli, spinach and caramelised blood orange reduction for an entree, south Australian black mussels in tomato bouillabaisse broth for a main, and a cheese selection with muscatels and crispy lavosh for dessert

With six different choices for both your entree and main, and five for dessert, (all of them delicious enough to start you salivating) we’ll eat our previously mentioned hats if you don’t find something to tickle your fancy.

Tharen’s has been serving quality food for thirty years and have received numerous awards for customer service, entertainment and cuisine. Popular with birthdays, farewells, corporate dinners and celebrations, hen’s nights and tourist groups, they cater for anyone who feels like enjoying themselves whatever their reason.


And with a $30 bar tab for your next visit included, why not celebrate twice!

Put Your Best Face Forward: Copywriting

Published in June 2011 by

Unlike vintage clocks, butter churners and camping torches, human beings aren’t meant to be wound up to work at their most effective capacity. Maslow may have forgotten facials and massages when coming up with his famous theory on basic needs, but we’re here to remind you!

Face up to the basic need to relax with today’s ouffer; $39 for a one hour complete signature facial including a gycolic peel, ultra sound scrub, steaming and extractions and a 15 minute massage!

Yvonne Beauty is a centrally located haven of all that is good for the soul. Their state of the art facials include steaming, extractions, and an ultra sound scrub, designed to rid you of any dirt and blackheads hiding in your skin. Additionally glycolic peels are used to treat pigmentation, loss of elasticity and mild sun damage (missing ozone layer, anyone?) They loosen the thickened surface skin layers that are dry and rough, and reveal a smoother and healthier skin underneath.

Facials tackle what diet and nutrition alone can’t. Plus if a pampering of your most advertised asset wasn’t enough to seal the deal, there’s still a 15 minute massage to be had before you face the day refreshed!


And if you feel like taking your facial rejuvenation to the next level, this ouffer also includes a $20 voucher towards botox redeemable at Yvonne Beauty’s Chatswood clinic!

An Ouffer to Make You Smile: Copywriting

Published in June 2011 by

Once upon a time in a land of nostalgia far, far away, it was exciting to lose your teeth, and it wasn’t at all creepy that a strange fairy crept into your room at night and relieved you of your old body parts in exchange for cold hard cash.

Unfortunately now you’re a little bit older, and a tad less gullible, and slightly more aware of the horrible pain that toothache can bring. Well Oufferites, these days it’s you handing over the cash, and if you’re sick of it costing you an arm and a leg just to maintain those little white gnashers, then look no further!

This Ouffer includes a full comprehensive examination plus x-rays, a scale, clean, polish and fluoride, all for just $89.

But do the pros outweigh the canines? Well firstly, a check-up is always a good idea so you can discover problem areas and avoid future tooth pain. Secondly, fluoride has been proven to be beneficial for your teeth. And thirdly, a scale and polish is essential for even, healthy and attractive pearly whites. On top of that, x-rays are useful when checking for diseases behind the teeth that cannot be seen with the eye.

If you’ve been to the dentist before you probably think you know the drill, but the lovely experts at Pagewood Dental Surgery use all the most up to date equipment designed to ensure that your visit is pleasant and pain free. The staff are well trained and very professional, and the clinic is owned by Dr George Hedges, a Sydney University graduate with over 36 years experience in dental treatment. With Pagewood Dental Surgery you know you’re in safe hands, and that’s the tooth!

Get your Back in Shape: Copywriting

Published in June 2011 by

Like standing in an empty room pretending to be a carrot, sometimes it’s fun to imagine what your life would be like if you had no spine. You could blob around ala the human race in Wall-E, have a decent excuse for avoiding heavy lifting, and be equipped with a good comeback for the awkward moment when someone calls you spineless (“so what if I am!”).

But unfortunately we are amongst the lucky 3% of animals to be born with a vertebra, and as such must stand up and take care of it. Today Ouffer HQ is backing you up in this mission by ouffering a new patient consult in Goodwood Chiropractic, including orthopaedic and neurologic tests, posture evaluation, health history, a full set of x-rays (if needed) and a follow-up adjustment for $29!

Goodwood Chiropractic is run under the watchful eye of Dr. Gianni Dalzotto, who has been in practice since 1994. Their purpose is to educate, check and adjust as many individuals and families as possible towards optimal health through natural drug-free corrective chiropractic care. They have an enviable safety record and travel nationally to train, participating in workshops and seminars bringing the movement of cutting edge corrective technologies into the next millennium.

The comprehensive set of tests included means that you can be sure to get proper diagnosis and treatment. Furthermore all the evidence suggests that uncorrected spinal problems get worse the longer they are left. So avoid a big bill tomorrow with a small one today, and get your back, back on track!

Sake to Me: Copywriting

Published in May 2011 by and sold 295 in 24 hours

Simon and Garfunkel, bacon and eggs, gin and tonic, the cast of Modern Family – we at Ouffer HQ love nothing more than watching things that are a perfect match meld together to create something wonderful. And now we’ve got a new heavenly combination for you… Japanese Tapas!

What sounds better than a dinner for two that includes salmon sushi, gyoza, rice balls, pork katsu, edamame and a carafe of warm or cold Go Shu saki, all for only $25? And if you don’t want to end things after your meal (and we can assure you that you won’t), there’s no need to fear when it comes to buying rounds either, because with this ouffer you’ll also get $5 premium and organic beers all evening!

Love Grub is a groovy licensed cafe by day cum cool japas bar by night. Chef and co-owner Justin has been mastering the ancient arts of traditional Japanese cuisine for over twenty years, including ten while actually living in Japan. His menu celebrates the wonderful traditions of the Japanese izakava, sharing food with friends over drinks.

With a relaxed environment, a meal that derives its meaning from sociality, and a bar that’s open until late, could there be a better way to catch up with old mates or to make new ones? And with unlimited vouchers available for purchase there’s no excuse not to!

Ouffer’s Take

                What do you call two words that are shortened and joined together?

A portmanteau!

Brangelina (Brad and Angelina), skorts (skirt and shorts), spam (spiced ham), chortle (chuckle and snort), smog (smoke and fog) sexperts (sex and experts) brunch (breakfast and lunch), what’s not to love about the double whammy of convenience and catchiness? Show your appreciation for the faddiest facet of the English language by indulging in some Japas today!

Put Your Feet Up: Copywriting

Published in March 2011 by

Body taking a battering? Aches and pains all over? Just don’t feel quite your usual excited and exuberant self? Well it’s time you put a sock in it! Sydney is definitely an amazing city to call your home, but also can be amazingly expensive place to get any sort of pampering. And if your eyes are the windows to your soul, then your feet are definitely the doorways to your body.

Today we’re honouring this thesis by ouffering you a 30 Minute Reflexology Session and Ion Cleanse complete with One Organic Tea for an INCREDIBLE $39, all carried out by the expert people at Magic Massage in Chatswood Westfield (Usual price $79), PLUS 25% off your next booking (extended to friends and family). Forget what they say about big feet, this is all about big savings.

Reflexology is so much more than just a foot massage. In fact, for your definition-loving pleasure, it is “the practice of applying pressure to the feet and hands utilizing specific thumb, finger and hand techniques without the use of oil, cream or lotion. This is based on a system of zones and reflex areas that reflect an image of the body on the feet and hands with a premise that such work effects a physical change in the body.”

Included on top of this, the Detox Ion Cleanse Foot Bath is a gentle non-invasive therapy, which re-energises and helps support the body to detoxify naturally, helping restore your natural equilibrium and well being. It delivers a small amount of low level, electrical current into the array (electrode), which results in a reaction between the array, the water and the salt (added to help conductivity and increase the ionisation effect), to generate positively and negatively charged ions. When the feet are placed in the water the interaction of the positive and negative ions re-energises, re-vitalises and supports the body’s innate ability to re-balance and achieve a higher state of well being.

Folks, there’s no reason not to jump on this ouffer. This could be your sole chance!

Ouffer’s Take

How many steps will the average person take in a lifetime?

The average person will take approximately 136,875,000 steps in a lifetime. That’s the equivalent of walking twice around the earth! Working harder than any of your other parts, it makes sense that these two wonders would hold (or foot) the key to your wellbeing.